Grahak Seva Kendra

grahak seva kendra

ग्राहक सेवा केंद्र

PM Swachh Bharat Mission

Swach Bharat Abhiyan, also known as the Clean India Campaign, is a nationwide cleanliness campaign launched by the Government of India in 2014.

The campaign aims to achieve the vision of a clean and hygienic India by 2019, which coincides with the 150th birth anniversary of Mahatma Gandhi, who was a strong advocate for cleanliness and sanitation.

The campaign seeks to create awareness about cleanliness, promote sanitation programs, and improve infrastructure for sanitation and solid waste management across the country.

The main objective of Swach Bharat Abhiyan is to ensure that every house in India has access to a toilet facility. By promoting the construction of toilets and spreading awareness about the importance of proper sanitation, the campaign aims to improve the quality of life for all Indians.

The Swach Bharat Abhiyan covers various things of cleanliness, including clean streets, clean schools, clean toilets, and clean surroundings.

It emphasizes the need for proper waste management and the promotion of sanitation practices across the country.

The campaign focuses on both urban and rural areas, as cleanliness is crucial for the overall health and well-being of the population.

Importance of Swachh Bharat Abhiyan

Mahatma Gandhi, the father of the nation, emphasized the importance of cleanliness and sanitation. He believed that cleanliness was more important than independence.

Swachh Bharat Abhiyan was launched on his birth anniversary to honor his vision of a clean India. The campaign aims to make cleanliness a way of life for every Indian. 

The Swachh Bharat Abhiyan (SBA) has helped to protect the environment by reducing pollution and improving waste management. This has led to cleaner air and water and has also helped to conserve natural resources.

It emphasizes the need for proper waste management, including segregation of waste at source, recycling, and proper disposal of waste. Swachh Bharat Abhiyan seeks to bring about behavioral changes among the citizens of India.

The campaign emphasizes the importance of personal hygiene, cleanliness, and waste management. Through awareness programs and education, it encourages individuals to adopt clean and hygienic practices in their daily lives.

Implementation of Swachh Bharat Abhiyan

The implementation of Swach Bharat Abhiyaan involves various strategies and initiatives at different levels. The government has emphasized the importance of individual and community participation to achieve the cleanliness goals.

It encourages citizens to take responsibility for their surroundings and adopt cleanliness as a way of life. In urban areas, Swachh Bharat Abhiyan aims to make towns and cities clean and free from waste.

The campaign focuses on constructing public and community toilets, improving waste management systems, and promoting cleanliness among the urban population.

It encourages the active participation of individuals, local bodies, and the private sector in maintaining cleanliness.

The mission is working to improve waste management systems in India, through the construction of waste treatment plants and other initiatives. Let us all join hands and contribute towards this noble mission of building a clean and prosperous India for generations to come.


As we all know that “Cleanliness is next to Godliness,” we can surely say that Swachh Bharat Abhiyan can really bring godliness all over the country, if it is followed by the people of India in an effective manner.

A healthy country and a healthy society need its citizens to be healthy and clean. We can give ourselves a ‘Clean India.’

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